Brand Guidelines

Overview

Bee-Have Pediatric Behavioral Support Team’s visual identity reflects our warm, professional, and neurodiversity-affirming approach to ABA therapy. Our brand centers on the bee motif—representing community (“The Hive”), collaboration, and purposeful activity.

Brand Tagline: Neurodiversity-Affirming Applied Behavior Analysis

Color Palette

Primary Colors

Secondary Colors

Color Usage Guidelines

• Bee Yellow should be used sparingly as an accent—never as a primary background for large areas
• Charcoal is preferred over pure black for headings to maintain warmth
• Maintain high contrast ratios for accessibility (WCAG AA compliance)
• The warm gray background creates a soft, inviting feel that distinguishes Bee-Have from clinical white backgrounds

Typography

Font Families

Font Sources

• Shrikhand: Google Fonts — A fun, bold display font that conveys warmth and approachability
• Bitter: Google Fonts — A readable serif font designed for comfortable reading on screens

Typography Guidelines

• Use Shrikhand exclusively for headings and the company name—never for body text
• Bitter provides excellent readability for longer content
• Maintain consistent hierarchy across all materials
• Avoid using more than these two font families in any single piece

Logo & Bee Mascot

Primary Logo

The Bee-Have logo features a friendly bee icon that embodies the brand’s approachable and supportive nature.

Logo Files:

Logo Usage Guidelines

1. Clear Space: Maintain padding equal to the bee’s width on all sides
2. Minimum Size: Never display smaller than 32px height for digital, 0.5” for print
3. Backgrounds: Use on light backgrounds; ensure sufficient contrast
4. No Modifications: Do not stretch, rotate, recolor, or add effects to the logo
5. Favicon: The bee icon serves as the website favicon

Bee Mascot Context

The bee represents:

• Community: “The Hive” team concept
• Collaboration: Working together with families
• Purpose: Busy, productive, goal-oriented care
• Positivity: Friendly, non-clinical approach

Voice & Tone

Brand Voice Attributes

Writing Guidelines

• Define technical terms (ABA, BCBA, RBT) when first used
• Focus on child and family empowerment
• Use “support” rather than “treat” or “fix”
• Highlight strengths before challenges
• Avoid deficit-based language
• Keep sentences concise and scannable

Example Phrases

Do use:

• “support your child and family”
• “build on their strengths”
• “promote independence and success”
• “neurodiversity-affirming”

Avoid:

• Clinical or deficit-focused language
• Overly technical jargon without explanation
• Language implying something is “wrong” with the child

Photography Style

Image Guidelines

• Authentic: Use real photos of team members and genuine interactions
• Natural Lighting: Soft, warm lighting that feels inviting
• Candid: Lifestyle moments over posed studio shots
• Diverse: Represent the families and communities served
• Professional: High quality, well-composed images

Current Photography Assets

Team and lifestyle photos are sourced from professional shoots. Reference images available in Photography/ folder.

Photo Subjects

• Founders Louise and Kayla
• Team members in natural settings
• Child-friendly environments
• Orange County locations and outdoor spaces

Digital Applications

Website

• Platform: Squarespace
• URL: https://www.beehaveserviceteam.com/
• Preview: https://preview.beehaveserviceteam.com

Social Media

• Instagram: @beehavellc

Email

• Primary domain: beehaveserviceteam.com
• Format: firstname.lastname@beehaveserviceteam.com

File Organization

/Brand/
  /Logo/           - Logo files in various formats
  /Colors/         - Color swatches and palette files
  /Typography/     - Font files and specimens
  /Templates/      - Letterheads, business cards, email signatures
  /Guidelines/     - This document and style references
  /Photography/    - Approved photos and screenshots

Contact for Brand Questions

For questions about brand usage or to request assets:

• Email: adminbee@beehaveserviceteam.com